案例详情
匠壹商業| 珠三角首棟ins風喵星人生活館
空间类型其他
面积322m²
花费50万以上
位置珠海市
风格 混搭、工业、现代简约
前言
項目：The PLS請設計商店
類別：商業設計
面積：建築322㎡、庭院306㎡
設計：劉思龍
團隊：珠海市匠一文化創意有限公司
位置：珠海果然花集
時間：2021年
本案為【The PLS請設計商店】，一家為愛寵而生的國際寵物潮牌生活館。 通過與兩位年輕主理人及資深“鏟屎官”深入的溝通和探討，挖掘人與寵生活方式的獨特經營理念，從“鏟屎官”體驗別樣暖心、有趣、品質的生活方式出發，構築一個有愛、有溫度與猫為伴的烏托邦。
Project: The PLS Design Shop
Category: Commercial Design
Area: 322 ㎡ for buildings and 306 ㎡ for courtyards
Designer: Liu Silong
Team: Zhuhai Jiangyi Cultural Creativity Co., Ltd
Location: Zhuhai Guoran Flower Collection
Time: 2021
This case is the [The PLS Please Design Shop], an international pet fashion brand living hall born for pets. Through in-depth communication and discussion between the two young managers, Chao Ge and Nan Ge, and the senior "feces shoveling officer", we explored the unique business philosophy of the life style of people and pets, combined with independent design logic, and started from the "feces shoveling officer" to experience a different warm, interesting and quality life style, creating a utopia with love, temperature and cats for seven months.
類別：商業設計
面積：建築322㎡、庭院306㎡
設計：劉思龍
團隊：珠海市匠一文化創意有限公司
位置：珠海果然花集
時間：2021年
本案為【The PLS請設計商店】，一家為愛寵而生的國際寵物潮牌生活館。 通過與兩位年輕主理人及資深“鏟屎官”深入的溝通和探討，挖掘人與寵生活方式的獨特經營理念，從“鏟屎官”體驗別樣暖心、有趣、品質的生活方式出發，構築一個有愛、有溫度與猫為伴的烏托邦。
Project: The PLS Design Shop
Category: Commercial Design
Area: 322 ㎡ for buildings and 306 ㎡ for courtyards
Designer: Liu Silong
Team: Zhuhai Jiangyi Cultural Creativity Co., Ltd
Location: Zhuhai Guoran Flower Collection
Time: 2021
This case is the [The PLS Please Design Shop], an international pet fashion brand living hall born for pets. Through in-depth communication and discussion between the two young managers, Chao Ge and Nan Ge, and the senior "feces shoveling officer", we explored the unique business philosophy of the life style of people and pets, combined with independent design logic, and started from the "feces shoveling officer" to experience a different warm, interesting and quality life style, creating a utopia with love, temperature and cats for seven months.
· 户型图
· 玄关
川胜久先生所著《新广告的心理》一书中说：视觉传达在五官感受中承担了65%。商店的外观，包括入口、橱窗、色彩和窗前的猫爪造型，色彩靓丽的外观，让这座猫的“城堡”时尚活泼又充满休闲氛围。
从外部了解一个品牌，Logo往往第一个被人注意到，起到视觉形象传达的重要作用。因此，在店面外随处可见可爱的猫咪店招，犹如“躲猫猫”般趣味的向顾客展示店铺温馨的形象。
In the book Psychology of New Advertising written by Mr. Chuan Shengjiu, it is said that visual communication accounts for 65% of the five senses. The appearance of the shop, including the entrance, window, color and cat's paw in front of the window, makes this cat's "castle" fashionable, lively and full of leisure atmosphere.
To learn about a brand from the outside, the logo is often the first to be noticed and plays an important role in visual image communication. Therefore, cute cat shop signs can be seen everywhere outside the store, just like "hide and seek" to show customers the warm image of the store.
从外部了解一个品牌，Logo往往第一个被人注意到，起到视觉形象传达的重要作用。因此，在店面外随处可见可爱的猫咪店招，犹如“躲猫猫”般趣味的向顾客展示店铺温馨的形象。
In the book Psychology of New Advertising written by Mr. Chuan Shengjiu, it is said that visual communication accounts for 65% of the five senses. The appearance of the shop, including the entrance, window, color and cat's paw in front of the window, makes this cat's "castle" fashionable, lively and full of leisure atmosphere.
To learn about a brand from the outside, the logo is often the first to be noticed and plays an important role in visual image communication. Therefore, cute cat shop signs can be seen everywhere outside the store, just like "hide and seek" to show customers the warm image of the store.
步入庭院是休闲饮品区，橱窗是一个趣味灵动的角落，手捧一杯清茶，看猫咪玩耍的样子，享受着午后慢时光，给人无限治愈。
Walking into the courtyard is a leisure drink area, and the window is a fun and flexible corner. Holding a cup of green tea, you can watch the cat play and enjoy the slow time in the afternoon, giving people unlimited healing.
Walking into the courtyard is a leisure drink area, and the window is a fun and flexible corner. Holding a cup of green tea, you can watch the cat play and enjoy the slow time in the afternoon, giving people unlimited healing.
移步室內，透過櫥窗就可以看見幼猫展示區的可愛幼崽，低飽和度的奶白配色，給幼崽營造安定的氛圍，紅藍色的點綴裝潢，更顯活潑亮麗，讓充滿好奇心的活潑幼崽盡情探索世界。
Moving indoors, you can see the cute kittens in the kitten display area through the shop window. The low saturation milk white color match creates a stable atmosphere for the kittens. The red and blue decorations are more lively and beautiful, allowing the curious and lively kittens to explore the world.
Moving indoors, you can see the cute kittens in the kitten display area through the shop window. The low saturation milk white color match creates a stable atmosphere for the kittens. The red and blue decorations are more lively and beautiful, allowing the curious and lively kittens to explore the world.
體驗區開放式的結構設計使得空間通透明亮，伴隨午後緩緩流動的光影，空間裏的每個細節都鮮活起來。 讓寵物愛好者們可以與寵物友好互動，整個空間營造出家一般的溫暖。
The open structure design of the experience area makes the space transparent and bright. With the light and shadow flowing slowly in the afternoon, every detail in the space comes alive. Let pet lovers interact with pets in a friendly way, and the whole space will be warm as a monk.
The open structure design of the experience area makes the space transparent and bright. With the light and shadow flowing slowly in the afternoon, every detail in the space comes alive. Let pet lovers interact with pets in a friendly way, and the whole space will be warm as a monk.
· 客厅
木質色調的牆面，低飽和色調的軟裝，除了非常貼合“寵物主子們”的傲嬌内容外，還跟猫咪們的色覺十分契合。 肆意奔跑撒潑打滾酣睡，自娛娛人，在此它們不僅僅是猫咪了，而是像“喵主人”在自家一樣，在某個嫺靜的午後等待著你的到來。
The wooden walls and soft clothes with low saturation colors not only fit the proud and charming property of "pet owners", but also fit the color perception of cats. Running, rolling, sleeping and entertaining themselves, they are not only cats here, but also waiting for you in a quiet afternoon, just like the "cat owner" in his own home.
The wooden walls and soft clothes with low saturation colors not only fit the proud and charming property of "pet owners", but also fit the color perception of cats. Running, rolling, sleeping and entertaining themselves, they are not only cats here, but also waiting for you in a quiet afternoon, just like the "cat owner" in his own home.
沉浸式購猫觀影區展示，奶白色沙發及U形玻璃窗設計整體簡約幹練，賦予空間通透且獨立的内容，坐在沙發上，慢悠悠喝茶觀看每一隻喵星人的專屬影像故事，猶如在觀看一個親密朋友關於他故鄉以及族群的歷史由來及不同的種族發展趣事。
In the immersive cat shopping theater, the milky white sofa and U-shaped glass window are designed in a simple and capable way, giving the space a transparent and independent attribute. Sitting on the sofa, sipping tea and watching the exclusive image story of each cat person is like watching a close friend's story about his hometown and ethnic group's history and the development of different races.
In the immersive cat shopping theater, the milky white sofa and U-shaped glass window are designed in a simple and capable way, giving the space a transparent and independent attribute. Sitting on the sofa, sipping tea and watching the exclusive image story of each cat person is like watching a close friend's story about his hometown and ethnic group's history and the development of different races.
· 走廊
寵物潮牌零售區以性冷淡的灰色為主，恰好是猫咪熟悉的、友好的顏色。 灰蔓延著，像是被溫暖懷抱包裹，增强寵物的安全感。 一角柔和的光線透過連結室外的樹井漫入室內，營恬靜且美好。
The pet fashion brand retail area is mainly cool gray, which is just the familiar and friendly color for cats. The grey man stretches like a warm embrace, enhancing the safety of pets. A corner of soft light diffuses into the room through the tree well connecting the outside, which is quiet and beautiful.
The pet fashion brand retail area is mainly cool gray, which is just the familiar and friendly color for cats. The grey man stretches like a warm embrace, enhancing the safety of pets. A corner of soft light diffuses into the room through the tree well connecting the outside, which is quiet and beautiful.
· 其他
二樓的猫咪寄養區，乾淨有序的工作區錯落有致，寄養的猫咪在獨立的“城堡裏”來去自如，若隱若現中，還能暫時逃開人類的視線，玩一把神秘。
The cat care area on the second floor has a clean and orderly working area. The cats can come and go freely in an independent "castle", and can escape from human eyes temporarily and play a mysterious game.
The cat care area on the second floor has a clean and orderly working area. The cats can come and go freely in an independent "castle", and can escape from human eyes temporarily and play a mysterious game.
育猫區的幼崽，在溫馨的氛圍下舒適成長，想起村上春樹書中的描寫：“呼嚕呼嚕，低吟的猫，讓人類沒有絲毫道德上的防備，那靜謐的音樂，是世界上最快樂的所在”。
The cubs in the cat breeding area grew up comfortably in a warm atmosphere, remembering the description in Haruki Murakami's book: "The purring, purring cat makes people have no moral defense. The quiet music is the happiest place in the world".
The cubs in the cat breeding area grew up comfortably in a warm atmosphere, remembering the description in Haruki Murakami's book: "The purring, purring cat makes people have no moral defense. The quiet music is the happiest place in the world".
集辦公與接待功能的綜合空間，剔除一切繁瑣的辦公室裝修設計元素，整體極簡格調。
It is a comprehensive space integrating office and reception functions. All complicated office decoration design elements are eliminated, and the overall style is extremely simple.
It is a comprehensive space integrating office and reception functions. All complicated office decoration design elements are eliminated, and the overall style is extremely simple.
二樓私域露臺，滿足休閒聚會賞景的功能，貫穿室內外的大樹，一年四季風光雨水，人與猫和諧共處的綜合空間，將締造出更多的人間溫暖趣事。
The private terrace on the second floor can satisfy the function of leisure gathering and sightseeing. The big trees running through the interior and exterior, the scenery and rain all the year round, and the comprehensive space where people and cats live in harmony will create more warm and interesting things in the world.
The private terrace on the second floor can satisfy the function of leisure gathering and sightseeing. The big trees running through the interior and exterior, the scenery and rain all the year round, and the comprehensive space where people and cats live in harmony will create more warm and interesting things in the world.
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户型图
玄关
客厅
走廊
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