罗昂室内设计：如家精选酒店设计概念阐述
logon interior: Homeinn Plus Design Concept

　　01 主打爵士营造家的感觉

　　提到上海设计界的主流趋势，也许爵士风不会是人们最先想到的风格，但是如家精选Homeinn Plus有望引领这一风潮。

　　Jazz music isn’t the first thing one might think of when contemplating the current Shanghai design scene, but the Homeinn Plus just might change that.

罗昂如家精选酒店概念板
logon Homeinn Plus Concept Board

　　上篇文章我们介绍了如家NEO系列设计，是罗昂设计的4个如家如家酒店系列7个品牌样板酒店之一。今天介绍 “如家精选 Homeinn Plus”酒店的设计概念。如家精选Homeinn Plus是2002年由中国最大的旅游公司之一北京首旅集团以及携程集团合资建立的。专业的服务，选址的便利以及亲民的价格都将帮助如家精选Homeinn Plus重新定义二十一世纪的中国旅游业。

　　Last time we introduced Homeinn NEO, one of the four series of brands by Homeinn Hotel, in total seven hotels designed by logon. We proudly introduce Homeinn plus concept design. Homeinn Plus Hotel was founded in 2002 by one of China’s largest tourism group, Beijing Tourism Group, and China--Ctrip.com. With professional service, convenient location and economical price. Home Inns Plus Hotel will redefine the 21st-century Chinese tourism.

罗昂如家精选酒店概念板
logon Homeinn Plus Concept Board

　　如家精选Homeinn Plus所提供的体验，是如家酒店系列为了让入住三星酒店的商务旅客享受到四星级的服务待遇而精心量身打造的。此系列将营造比HomeinnNEO更加宽敞的空间，更加完善的设施以及装潢精美的大堂。在该设计概念指导下实施的第一家成品店位于上海浦东区峨山路603号，紧随其后的是落地的是位于北京长安街东四北大街的北京如家精选精品酒店Homeinn Plus Botique。罗昂设计巧妙地利用爵士乐为灵感，打造出了优雅时尚又不乏内涵的酒店空间，文化气息浓厚且充满活力。在如家精选Homeinn Plus，爵士是一种生活方式。

　　The Homeinn Plus experience is an exclusive Homeinn hotel series destined for the business traveler and at a three-star hotel with the comfort and quality of a four-star hospitality service. This series aims to offer more spacious accommodations that include well-appointed rooms and decorated lobbies. The first edition of this concept was Homeinn Plus located in No. 603 E Shan Road, Pudong District, Shanghai, followed by the Beijing Homeinn Plus Boutique located at Dongsi NorthStreet, Beijing, China. logon effectively created a polished and sophisticated space inspired by jazz music, packed with traditions, cultures, and energy.Jazz is a lifestyle at HomeinnPlus.

罗昂如家精选酒店概念板
logon Homeinn Plus Concept Board

　　02 如家精选酒店色彩基调

　　如家精选HomeinnPlus的设计概念采用热烈鲜明的色彩为主基调，并创意性地以经典色调装点。本项目中的亮点色彩为“阳光黄”，其被选中的原因是该色彩所营造的温暖氛围以及其对如家代表性色彩金色的全新阐释。对于如家精选HomeinnPlus系列来说，“阳光黄”通过其活力，现代以及温暖的视觉效果将爵士乐的概念生动地展露无遗。为了更好地衬托主色调，我们同时还会使用低饱和度的互补色彩，如浅焦糖色，暖系焦糖色，雪白，深巧克力色等。所有色彩元素通过水平纹路的纺织质地展现出来，以此打造如家精选品牌的视觉呈现效果。

　　The Homeinn Plus concept features a pallet of vibrant colors, with a classic touch and a new approach to the former. The highlight color in this project is the “Sunny Yellow”, which has been chosen for its warmth and as a reinterpretation of the gold color Homeinn has been recognized for applying in the past years. For the Homeinn Plus series, the “sunny yellow” brings the jazz concept to life through it vibrant, modern and warm visual sense. The color pallet is completed with a low saturated pallet of complementing colors, light caramel, warm caramel, snow white, and dark chocolate colors. The brand is represented by a horizontal line pattern textile, composed of all the color pallet tones. This pattern is displayed in strategic visual point of the space as a brand identity element of the Homeinn Plus brand.

如家精选酒店色彩方案
Homeinn Plus Color Pallet

如家精选酒店花纹和“日光黄”色的灯具
Homeinn Plus Pattern and "Sunny Yellow" Lamp

　　03 上海如家精选酒店

　　酒店大堂空间分为两部分：前台和商务区域。浅焦糖色的墙壁上以如家精选的特色纹路装饰突出，标志性的“阳光黄”灯盏将光线洒满整个空间。浅色陶瓷与金属的结合，营造出一种精致高雅的氛围。

　　The lobby area is divided into two zones; reception and business. The materials and colors are light caramel on the walls with highlighted visual points with the Homeinn plus pattern. Iconic “sunny yellow” lamps lighten the space. The light color ceramic in combination with metal incorporation, create a sophisticated high-end look.

接待区(以如家花纹和灯具突出墙壁)
Reception Area (Highlighted Walls With Homeinn Pattern and Lamps)

接待区(水泥和金属的结合)
Reception Area (Ceramic and Metallic Incorporation)

　　酒店共有200间客房，客房所有家具均采用“深巧克力色”，它们静止的存在更好的衬托了明亮的空间以及精选的装饰元素。如家精选Homeinn Plus的设计概念的细节体现在客房内“阳光黄”的墙壁灯具上，与品牌形象丝丝入扣。墙上的装饰艺术品是一幅体现酒店概念及标志性纹路的抽象画，从公共空间到私人空间，无处不在的细节呼应，使品牌形象丰满充盈。卫生间内的淋浴设施以及梳妆空间，融入了黑白单色设计元素，营造优雅舒适的氛围。

　　The hotel has 200 rooms of 21 m2 to 23m2, which are equipped with a double bed, desk, and TV. All furniture in the room is in “Dark Chocolate” color to highlight fixtures in this very light space. The concept design details are translated into the room with the “sunny yellow” wall lamps, creating consistency with the brand image. The art on the wall is an abstract painting in the same tones of the pattern which is translated into the room with a more personal touch keeping a well-rounded brand image concept throughout the public and private spaces of the hotel. Each room is set with its own bathroom, with shower, sink, and toilette. The design elements create a space where monochrome colors keep the space elegant and comfortable.

如家精选卧室
Homeinn Plus Bedroom

　　04 北京如家精选酒店

　　尽管北京如家精选酒店延续借鉴了上海样板如家精选Homeinn Plus的设计理念，但罗昂logon设计此次将该理念延伸到室外设计当中，为酒店外观进行了翻新。酒店位于北京的传统胡同区域，原来是临街的社区商业建筑，周围环境混杂无序，建筑立面以及相邻建筑外立面杂乱。如何在混杂的环境中打造出‘有序的随意感’是在探索外观设计的过程中产生的问题之一。将为了控制成本预算而保留下的窗户，均使用特大号的外部框架进行加固，或悬浮或叠加。三层框架的层叠造就了一种3D的生动外观，在灯光设计的映衬下效果更佳凸显。

　　In the specific case of the Beijing Homeinn Plus Boutique, although the same design elements were transferred to this hotel, this time logon was able to translate the design concept to the exterior with a façade renovation. The former building was a street front neighborhood shop center, located in traditional Beijing Hutong Area, where the surroundings are quite mixed and chaotic. The building façade itself was cluttered and incoherent. How to create the “organized randomness” in the chaotic surrounding? This was one of the questions raised during the façade design. Meanwhile in order to keep the investment within the budget. All existing windows were kept but strengthened by oversized façade frames. Three layers of these frames cope with each other apply a three-dimensional vivid look, especially with the lighting design.

改造前
Facade Before Renovation

改造后
Facade After Renovation

　　酒店大堂位于地下一层，洒满阳光的庭院内，是罗昂logon的创意性解决方案。老建筑只有地上两层，有限的得房率。将大堂放在地下一层提高得房率，成为这个项目成功的关键。老建筑地下一层光线昏暗，罗昂logon打开局部楼板，在建筑内设计了全新的通风采光系统，接受更多的自然光线，并通过自动扶梯连接入口与地下一层，方便竖向交通。罗昂logon还创造性地使用开放式大台阶打造大堂座位空间，舒适而散漫。整个大堂空间精巧地装点着精选homeinnplus标志性的水平纹路纺织品。“阳光黄”灯具仍然是用来彰显如家精选系列官方品牌特色的主要装饰。客人可以在优雅的休闲区随意入座，灵活的桌子及帘幔设计使得空间能够根据不同的商务或娱乐活动需求进行灵活改动。

　　The lobby is located underground with a sunlight courtyard. The sunken lobby is a creative solution for an old building which was dark and only two stories high. logon designed a new circulation flow in the building by connecting the upper ground with an escalator to the underground level. An atrium that opens from the ceiling to the underground floor invites natural sunlight in through all the building. Creative sitting arrangements were designed were they can be used and seen as big, open steps. The whole space is delicately highlighted with the horizontal pattern textile and the “Sunny yellow” lamps which are the main feature, working as the official brand stamp of the Homeinn plus series. Guests can find elegant leisure space with movable tables and curtains, making the space flexible to change either for business or recreational activities.

中庭庭院
Atrium Courtyard

创意休憩空间
Big Steps Sitting Area

可随意切换成商务/休闲功能的空间
Flexible Space Business and Leisure

接待区(以如家花纹和灯具突出墙壁)
Reception Area (Highlighted Walls With Homeinn Pattern and Lamps)

　　部分一楼沿街房间内专门设计了“冥想亭”。 “冥想亭”作为缓冲区，隔绝了街道噪音，让入住客人享有更加密私的环境。“最差的”沿街客房成了，全酒店最抢手的房间，一般要提前很久才能预定得到哦。

　　另一方面，中庭房间为了保证隐私，窗户设计为45度角，将视线引导面向庭院绿化。为了引导视线，庭院景观设计延续了45度角，除了布满墙面的立体植被，风格仍然延续品牌色彩元素以及“阳光黄”标志性灯具。由此，homeinn plus如家精选系列的品牌形象通过细节设计贯穿始终，深入人心，成功打造出“如家”般的入住体验。

　　Additional green “meditation area” are designed along the front-faced rooms to create privacy and preventing the noise from the street. On the other hand, in order to create the privacy, the rooms windows are designed with 45-degree angle along the courtyard, preventing the eyesight disturb from the rooms of both sides. The courtyard landscape patterns are in the same direction of the windows are decorated with the brand colors.The lighting fixtures, are consistent throughout the hotel itself as well as for the hotel series which creates a strong brand presence and better spaces that successfully “feel like home”.

冥想区
Meditation Area

45°角的卧房窗户
Bedroom windows at 45°angle

（特别鸣谢：罗昂室内设计供稿）