2019年第24届中国国际厨房、卫浴设施展览会(以下简称“上海厨卫展”)于5月27-30日在上海新国际博览中心隆重举行。来自世界各地的厨卫品牌，在这场“卫浴奥斯卡”上纷纷发大招。PChouse太平洋家居网全程直击上海厨卫展，并有幸采访到为鹰卫浴总经理Javier Iglesias先生，一起听他对行业的独到见解。
　　The 24th KITCHEN&BATHROOM CHINA (hereinafter referred as’ KBC’) was held from May 27, 2019 to May 30, 2019 at Shanghai New International Expo Center. Kitchen and bathroom brands from all over the world have made great performance in this grand global event. PChouse went straight to the KBC exhibition site and got the precious opportunity to interview Mr. Javier Iglesias, the General Manager of Ying Bathroom Products, to listen to his own distinctive opinions of the industry.

受访者：鹰卫浴总经理Javier Iglesias先生
Guest：Mr. Javier Iglesias （general manager of Ying）

　　【PChouse】据悉本次展会的展馆设计运用水元素去诠释鹰卫浴“无忧、适度、永续”的理念，可以分享一下其代表意义是什么吗？
　　【PChouse】It’s reported that the design of this exhibition hall has used the element of water to show the idea of “Carefree, Non Excessive, Sustainable”, so could you share the meaning with us please?

　　【哈维先生】本次鹰卫浴展位主题是基于智能化和“无忧、适度、永续”这三大理念出发的。关于“无忧”，我们在产品设计时投入了科技元素，保证产品的质量稳定，同时也是对客户做出的承诺。此外，我们也十分注重售后服务，我们希望尽可能了解和满足客户的各种需求。关于“适度”，这代表我们的产品专注于客户的实际需求，致力提供对用户友好的设计，这也是鹰卫浴拥有专属的设计团队，参与研发过程的原因。关于“永续”，我们的产品都使用环保的原材料，在产品加工工艺上，鹰卫浴投入了大量精力和费用，只为降低生产对环境所带来的不良影响，同时我们也在不断改进材料和技术，在保证产品质量的同时，最大程度满足环境可持续发展的目标。
　　【Mr. Javier Iglesias】In bathroom, a lot of people feel like smart living. So, it basically based on three different parts. The first one is ‘Carefree’, that means we did everything design with kind of technology in our products, in order to have a very stable quality. To make sure that whatever we deliver to our customers, it will comply with the commitments that we cast in terms of quality and service. Also, we care about the part after sales service. So, to customers, our idea is that we need to understand the problems of our customers. We need to be able to give them solutions as well as the promise we have. That’s way we investing some new technology in order to make the life easier and solve the problems for our customers in time. The second pillar is “Sustainable”, we use environmental friendly materials in our collections. We are also doing a lot of investments on it, in order to be able to make this in the factories without any bad influence to the environment and the society. So we improving produce processes and materials to make sure that even the high quality of our approach, we are trying to make the whole system susceptive. Also in terms of saving customer’s problem we estimates, so they don't have very affordable problems but have a vary good quality that could fulfill the needs of our customers. The next one is ‘Non Excessive’, stands that our designs are thought to be friendly designs for the customers, no excessive designs but focus on the real needs of customers. That's why we found with a full team of designers in our company, we are focusing on following the research and development process with the company in order to make possible to deliver the needed products in the market.

　　【PChouse】如今的消费群体在生活品质上越来越追求个性、舒适、健康，那本次展会鹰卫浴是否有新品亮相呢？可以分享一下其中一款产品在设计上和功能上有哪些特别的亮点吗？
　　【PChouse】Nowadays, consumers are pursuing personality, comfort and health in life quality, so will Ying show any new products in this exhibition? Could you share some special highlights in design and function of one specific product with us please?

　　【哈维先生】鹰卫浴一直十分注重对中国市场消费趋势的研究，针对中国市场，我们推出了很多产品，包括外观的全新设计和技术的革新，做这些的目的是为了让产品在使用上更加简单和方便。就像智能马桶产品，我们投入了很多新技术，让所有配件在长期使用过程中能保持稳定。还有在抗菌釉面材料等研发上，鹰卫浴投入了大量资金，只为研究出更有潜力的新型材料、更高科技的生产机器和更好的生产流水，为市场提供更优质的服务。
　　【Mr. Javier Iglesias】 well, our company trying to focus a lot on this aspect, especially the new trend in China. We are launching a lot of products, at least for new clothes with new technologies, we are introducing now they're not controlled that makes easier for the functioning. Some of our smart toilets, we also investing the new technology to have the outdoor open, to make sure that the quality will be stable, and also to make sure that the accessories will be stable even in the long future. That's why we are investing a lot in new technologies, new kinds of glazing, to make antibacterial glazing and etc.. We invest a lot in our factory, to have really potential materials, raising high pressure machines, also improving our assembly lines, to make possible that we could to deliver good quality of the products.

　　【PChouse】鹰卫浴以技术见长，在技术方面与同行相比有哪些优势呢？
　　【PChouse】As we all know that Ying is famous for its technique, what are the advantages of Ying when compared with its competitors in technology?

　　【哈维先生】众所周知，鹰卫浴的品质有赖于我们的制造技术，并且始终以为客户提供最好的产品为宗旨。作为生产商，我们意识到产品质量是一切的基础，因此，鹰卫浴的工厂有着完善的管理系统，以确保生产出来的产品与我们向客户所承诺的一致，同时，我刚才也提到，我们在生产和研发商始终保持大量的投入和资金支持，不断改进生产技术，在提供高质量产品的同时，减少对环境的污染。
　　【Mr. Javier Iglesias】Ying, everyone knows that the quality of Ying, is we are the manufacturing of products, always based on a best possible quality to deliver to our customers. This is also from a manufacturing point of view, we can also realize that the quality is the is the key point on the basis for any of the approaches we do.
　　That's why we have a very strong a finite control systems in our factories to make sure that the products we process are accord with what we promised to the customers. Yeah. Also, as we mentioning before, we are also investing a lot in all these processes and improving processes and technologies in the factories to make possible that these qualities are stable and with a minimum impact on the environment.

　　【PChouse】得知本次展会鹰卫浴将与CCTV2《秘密大改造》第三季正式签约，能跟我们分享下为什么会选择与CCTV2这档节目合作呢？
　　【PChouse】It is reported that Ying will sign up with the third < Secret Homage To Hero> of CCTV 2, what is the cooperation point? Why do you choose this program?

　　【哈维先生】《秘密大改造》已经到了第三季，这次跟节目组的合作对于鹰卫浴来说是一次重要的机遇，它不仅为我们提供一个宣传的平台，更因为这档节目“以匠心，暖人心”的初衷与鹰卫浴的理念不谋而合。其实，鹰卫浴早很早以前就有着这样的使命，致力于提高人们的生活质量，这是一条漫长的道路，而我们在一步一步地走过来。这是一次战略性的合作，同时我们认为，所有企业都应该有这样的社会责任感，希望通过这次的合作，加强这种社会责任感的意识形态，为提高人们的生活质量贡献一分力量。
　　【Mr. Javier Iglesias】Well, you know, < Secret Homage To Hero > is the third season now. We believe that the message provided by this kind of collaboration between CCTV2 and Ying bathroom, um, it's going to be important for us, not only because it gives us also the expansion provided by the China CCTV, but also because this television programme is something that improve the quality of life, this idea in fact, has been already done in Ying for long time ago. We developed a lot of activities in the past in order to improve the quality of our life, let's say to advantage all people living, you know, it’s very far away in the mountains, so we have done really a lot of activities in the past. We need to make the life of this type of people’s life a little bit easier. So this is also in our primary business， it's something that we really think that is really very important for us. And this is a very strategy collaboration for admission, because it joins our main goal, which is also to make life easier to our customers. We also consider that all the companies in the world they should have a social responsibility, we think this collaborations that CCTV is also to strengthen this kind of ideology of social responsibility, and to really improving the quality of life.

　　【PChouse】因为《秘密大改造》这个节目其实也有跟很多知名的设计师有合作，所以这会不会也促使鹰卫浴在除了产品质量以外，更多关于产品设计的合作机遇呢？
　　【PChouse】Since this TV program cooperates with lots of famous designers, so maybe in addition to the quality, Ying will promote more fancy products?

　　【哈维先生】我们的三大理念之一“适度”，谈的就是对产品的设计，它不是花俏的设计，而是实用的、迎合用户需求的设计。在过去我们跟许多优秀设计师有过合作，未来我们也会继续这种合作，跟上中国市场的趋势，因为不同的年龄层，他们的喜好是不一样的，所以我们必须不断提升自己的设计能力，让产品的接受度和认可度更高，以迎合当今市场和消费者的需求。
　　【Mr. Javier Iglesias】Yeah, sure. I mean, within this philosophy of ‘non excessive’, our designs are thought to be fancy designs, but extravagant designs. But it's true that Chinese market requires a lot of innovation of new products. So we get a whole team of designers in the company working for us. We get collaborate with many famous designers also in the past. And we are going to collaborate many famous programs in the future, in order to catch up the new trend in China, especially young customers that requires especial design. Because the different generations have different likes and dislikes. So we want to catch up the strength to make sure the designs that we deliver to the market in accord with what the market is needing. We also focus on internal design. We think our internal design is very good acceptance in the market, but of course we will also collaborate with external designs, so we can find something new in order to improve the needs of the marketing.

　　【PChouse】那未来鹰卫浴又将会有怎样的推广和宣传计划呢？
　　【PChouse】What’s the promotion programs for Ying in the future?
　　【哈维先生】目前我们市场部采用了许多与以往不一样的推广策略，除了跟CCTV-2的合作，我们还参与了一些线上和线下的活动。同时，我们各地经销商也参与了这些推广活动的推进，他们强大的技术背景和丰富的知识储备，可以为我们在市场推广中遇到的问题，提供解决方案和建议。另外，我们还做了广告投放、展会摊位等，鹰卫浴随时都做好了向外界展示品牌实力的准备。我们意识到，在这个竞争激烈的市场，这条路不容易走，但在未来，我们依然会做更多的尝试，发现更多的可能性。
　　【Mr. Javier Iglesias】Yes, now our marketing department is working a lot. You know what we calculate to work with CCTV2. And we are also in collaboration with some online and offline promotional activities for digital marketing and also for traditional marketing. We are also pushing a lot through our master dealers as we have a very strong master dealer channel, they have a lot of knowledge and strong capability which can really supply and also solve the problems of our estimates of the market. We are also working on some marketing support activities, like doing billboards, like doing booth-shows and ready to show the strength of this brand in the market. But we know that there is a long way to go because China is a very competitive market, there are lots of people and companies involved in the market. And we know that we need to test a lot of things in the future.

　　【PChouse】还有其他的一些理念或者计划想要跟我们分享吗？
　　【PChouse】Do you have any other promtion or idea that want to share with us?

　　【哈维先生】鹰卫浴扎根行业多年，我们始终将质量和企业的生命联系在一起，像我一直强调的，在研发上我们不断创新、不断投入，一直致力于提高产品的质量。我相信，在未来鹰卫浴在中国还有更大的发展空间，能够覆盖更多的中国家庭，为客户解决更多的卫浴问题。
　　【Mr. Javier Iglesias】No. I mean, basically to say that Ying brand is a very good brands. He has been worked in this field for many years, It's a brand who has been always link to the idea of good quality develops. Ok. So this is our main points to promote quality of goods. I'm always introducing you and three new technologies. That's why we are also enforcing a lot of our departments. We are doing a lot of investment for new technologies in the loop. And we are sure that in the future we have a lot of room to grow in China, to reach as many as many families in China, to be able to solve more problems of our customers.